Pure and Simple was born of a love of animals and nature and has grown up to include the well-being of the environment and all of its inhabitants.
We strive to stock only organic, cruelty free, bio-degradable, renewable products that contain no animal derived ingredients and where possible are produced and distributed under sustainable, fair trade conditions.
This allows your social conscience to relax as you browse, knowing that we have done the hard work in sourcing products that have done minimal harm being made and tested for you, and continue in this way after you are done with them.
Our mission is not to change the world – merely to look after it for our children to enjoy. And along the way, to instil some respect for the environment and all the creatures that depend on it.